The color of Advertising

Marc by Marc Jacobs-The color of Advertising

This advertisement from magazine manipulate the principle of emphasis to make a focus on the products. This contrast of color in advertising can not only show wt color Marc usually used(red, yellow&gray), but also bring the message to the readers mind easily.

This is the advertisement of Marc by Marc Jacobs cover the doubledeck bus. This is a low chroma color matching. The main color is white and the accent coor is dark blue, black and gray. Emphasis of color is manipulated to make a focus on the brand name and it's clothing. The mood is plain.

This is some of the shops of Marc By Marc Jacobs. The color applied in the shop is lightness hues and it give a feeling of harmony when receding the qualities of values and intensities. This background color of the shops can emphasize the product shown inside since most of color used in the collection by Marc Jacobs are high chroma hues.

Classwork (1) version 3

I am bored, so I re-do the classwork 1...... XPP

Analogous color,

Principle of same value

2009 S/S

----2009 S/S ----

• In this collection, the designer use tertiary color.
• This collection can be divided into 2 parts. Part 1 uses low value, low intensity and low hue color.
• While part 2 uses warm color with high hue, high value and high intensity.
• The special arrangement of this fashion show gives a psychophysical effect of youth action and energetic.
• You can always found analogous colors scheme in most of the outfits.
• Some for the complementary colors scheme as well.

2008 F/W

---- 2008 F/W ----

• In this collection, the main color used is black.
• Most of the colors used were dark and dull color with a few bright colors to add highlight effect on the collection.
• Complementary colors scheme (eg: Black with green, Black with yellow) can always be found.
• But most of them were with analogous color scheme.
• The colors used were with tertiary colors, with low hue, low intensity and low value.

2008 S/S

---- 2008 S/S ----

• In this collection, Dark blue, grey and yellow are the domain color in this collection (Dark blue: 23 times, Grey: 11 times, Yellow: 7 times)
• Complementary color scheme always happened in individual outfits.
• Adjacent complementary happened too.
• Most of the colors used were with high chroma, high hue and high intensity.

2007 F/W

---- 2007 F/W ----

• In 2007 fall/winter collection, there were brown and blue and neutral colors as its main colors for analogous matching;
• but, adjacent colors were red, green, orange and violet used in accessories.
• The clothes mostly were in dark colors of tertiary colors in high chroma and low value.

2007 S/S

---- 2007 S/S ----

• It mainly used analogous colors in dark red, green, brown, blue, and violet.
• In some designs, there were some monochromatic or achromatic colors decorated by some accessories in complementary colors.
• They were in light tertiary colors but in high value and low chroma.
• Also, it was using the familiarity color tone in its collection.

2006 F/W

---- 2006 F/W ----

• Almost all navy and black, with a glimpse of red and occasionally white
• Tints and shades of blue (monochromatic) and achromatic colors to create a subtle color scheme
• The designer made use of the contrast of color principle to create point of interests in the collection
• Put flashes of red and the whole collection became more vivid
• Black and navy is suggested in the spring summer collection, at the later half of the runaway show.

2006 S/S

---- 2006 S/S ----

• Mostly in pastel colors (tints)


• With shots of black and navy and a little bit of yellow and magenta at the print patterns, belt or waistband


• This is an example of harmony of color with contrast of color to break the rule.

2005 F/W

---- 2005 F/W ----

• The collection mostly focuses on using the principle of Novelty. (Brown, Grey)
• Those design are in a shade color.
• This collection are used the Analogic and Complimentary Color Scheme
• Just few designs are used the brightness color which are in pink to reach the contrast feeling.

2005 S/S

---- 2005 S/S ----

• Those design are used the primary color
• The colors used are Complementary Color in high chroma and low value.
• There are different color use of Women’s and Men’s wear.
• For women, the collection mostly use is single split complementary (Orange, Yellow, Blue-Violet) and Analogous(Yellow, Green, Blue), which in the principle oforder.
• For men, the collection mostly use is the Principle of Familiarity.(Sky blue, White)

2004 F/W

---- 2004 F/W ----

• For continuing the SS2004, the collection change from high chroma to low chroma gradually


• The number of hues per outfit decrease across the collection


• Contrast color to analogous to mono chromatic


• 2 major color always 1:1 in one outfit (balance the feeling)


• l Feeling: most give young and active, some are calm feeling

2004 S/S

---- 2004 S/S ----

• High chroma, high value,
• More than 5 hues per outfit
• The collection change from warm color to cool color gradually
• The value change from low to high gradually
• Principle of order: different hues with same chroma and value per outfit to make harmony feeling
• Feeling: energetic, hot, active, young and positive
• Olympic year
• Economic become better and better

2003 F/W

---- 2003 F/W ----


- Most of hues are High Chroma and Low Value
- Mono-Chormatic
- Analogous
- Achromatic
- Familiarity color
- Harmony color
- Most of the outfit applies more than 5 hues

2003 S/S

---- 2003 S/S ----






- High Chroma, High Value

- More than 5 hues per outfit
- Mono-Chormatic
- Analogous
- Achromatic
- Aggressive color
- Familiarity color
- Emphasis of color

2002 F/W

---- 2002 F/W ----

- Mono-Chormatic
- Analogous
- Familiarity color
- Principle of order
- Most of the color are Low Value

2002 S/S

---- 2002 S/S ----

-mainly used analogous colors in red, pink, orange, brown, blue, and violet

-some monochromatic colors coming with some neutral color

-Tertiary colors were used but in high value

-most of them were in same proportion, similar value and chroma.

---- 2001 F/W ----

---- 2001 F/W ----

• Low chroma
• Low value
• Split complementory with high chroma color
• Black color is used as the main color in the color family
• Most of outfits are harmony color matching with the principle of order
• Similar moods
• Some outfits use contrast color family
• Usually monochromatic
• Feeling: calm, sad, dark and heavy
• Many terrorist attack happen this year and military activities

Marc by Marc Jacob.....

(1) The Brand, The Designer...

In the following posts, our group is going to have a research study on the fashion brand - Marc by Marc Jacobs.

Marc Jacobs

(born April 9, 1963 in New York City) is an American Fashion designer.

He is the head designer for Marc Jacobs, as well as the diffusion line Marc by Marc Jacobs.

Jacobs is currently the Creative Director of the prestigious French design house Louis Vuitton.He is also known as the ‘crown prince’ of the fashion world.

Marc by Marc Jacobs

The Marc by Marc Jacobs collection includes Women, Men, Timepieces and eyewear collections.

This collection includes many of the designer's coveted details, including vintage lines, girly details like puff sleeves and quirky oversized buttons. His cult brand of retro-chic is also stamped on a must-have accessories line, which includes bags, shoes and off-beat timepieces.

Followings are some pictures of the brand.

Logo:

Achromatic design in Black “MARC” Follow by grey “BY MARC JACOBS”.

The Packages

Not just the logo,

even the shopping bag and the shoes box are in Black and white.

Need more proof for his "Achromatic" addiction?

Here are some photoes of Marc Jacobs......

The Colors used in the photoes were mainly variations in lightness and darkness of black, gray and white.

This scheme depends on contrast.
It not only presents a professional impression but also looksclean and elegant but produces a stark, harsh effect, often meant to portray surrealism.
Some colors were added as an accent(Red and blue).

Here are the advertisement of Marc By Marc Jacobs's Vintage Line.

We can see the photos were adjusted to low hue, low intensity and in low value to give a vintage look.

Yesterday, someone wedding

I went to my relative's wedding, who is a daughter of a brother of my father.
Well, that means I am the relative of the bride.



In the morning, I went to church, because both the bride (Belle) and the groom (Mike) are christians.

Inside the church, it was decorated in analogous colors and all are in high value.
Well, it was girlish style; also, gave me "sweet" feeling.

But, if I were the person in charge of the decoration, I would use the high chroma of violet, red and pink instead of using high value of them because of creating a more impressive and romantic feeling.
(I hope they won't see that... ^^")

In these two pictures, they were standing in front of the stage and listening the admonishment of the priest.

During that moment, I was thinking about the story behind of couples wearing in pure white when wedding.

I believe that white means consecrated and chaste to both western and eastern culture.

So, both groom and bride wear in white means they are taking serious and consecrated attitude towards this ceremony.

After the ceremony in western style, we moved to the chinese restaurant for the Chinese traditional ceremony and also our dinner in the evening.

This is Chinese tradition that the bride should wear a traditional high chroma red wedding dress.

It is because red means good and happy thing is going to happen or even happening.

So, more sharp and high chroma in red, Chinese would more and more like it.

In this picture my grandmother was going to drink the tea, grandson-in-law and granddaughter tea. (^^)

Analogous colors in tone of yellow and brown are used inside the restaurant where we had had dinner.

Also, it was also decorated with the shining white in contrastive value of droplights comparing with the low value of analogous color as the background.

In that decoration, a feeling of gorgeous could easily be seen.