(1) Achromatic color
(2) Primary Color
(3) Analogous color (e.g. Red, Violet, Blue)
(4) Split Complimentary color (e.g. Red, Violet, Blue, contrast to yellow)
(5) Balance of Color (e.g. base on the principle of proportion)
(6) Harmony of Color (e.g. base on the principle of same value or chroma)
We also found that the use of color of this brand could be repeatable, about 4 or 5 seasons per cycle, and continuing the current colors into the coming season.
Personally,
because of its various ways in applying colors, I can see that the style of its designs is in simple silhouette.
Moreover, this is a well-known American brand, which its use of color is also influenced by the local culture or political affair in a certain level.
Therefore, I forecast 10 colors including neutral color as its colors scheme at Fall/ Winter 2009 season, which are shown as below.
Main Colors: (Besides neutral color) sky blue, yellow in high chrowa, algal green, pink, claret, high value of brown and high value of violet.
Accent Colors: dark violet and high chroma of violet, low value of algal green and high value of sky blue.
These 10 colors that I forecast are based on the following reasons.
1. Continuous the use of colors: High value of violet claret and green were used in Fall/Winter of 2008. Pink and brown are used in the collection of Spring/ Summer 2009.
2. The Winning of Obama (belongs to Republican Party) in Residential Campaign: Blue is a must as representative color of Republican Party. I chary into the sky blue also to continue the fluorescent color of S/S 2009.
3. The primary color: yellow is used.
Followings are the collections of my design.The theme of my collections is “Happy Childhood”. The silhouettes of my collections are simple and funny.
Explanation of colors applied.
1. For the concept of this design, it is bulky at the bottom physically. As I want to have a special effect through the weight of color, I use the dark blue at the upper part of the clothes, in order to increase the weight at that part, and white at the bottom. Adjacent complementary in 3-hue format (Blue and violet contrasting yellow) for the flowers pattern.
I use the dark blue (in C: 91%, M: 65%, Y: 58%, K: 58%) instead of using sky blue (in C: 64%, M: 7%, Y: 13%, K: 0%), because dark blue can increase the weight and protrude the flower patterns.
2. To emphasize the feature of this design, the irregular hem and sleeves, I apply stripes in adjacent complementary colors on it; neutral colors, gray and white, are used to make it harmony. For the dress, yellow can emphasize the characteristic of the design.
Marc by Marc Jacobs always uses high chroma color for its accessories. I also follow its rule and use claret for the shoes.
3. In some designs in simple silhouette of Marc by Marc Jacobs’ collections, a few but contrasting colors without fancy pattern would be applied. Here, I just use 4 colors to emphasize where I want audience to focuss.
4. I use Analogous color: pink, claret, violet and sky blue combining with Achromatic colors for the check pattern. The various proportion sharps and sizes of checks are used to increase the weight of T-shirt. 2 sides of the skirt, Sky blue is applied on bias and remain white area to look lighter at the bottom and balance the heavy weight of the T-skirt and the overall weight.
5. It is easy to perceive the contrasting silhouettes between the bulky cardigan and the nice fitting skirt, when I just apply the contrasting colors at the buttom of the cardigan and the skirt.
6. Same design as [1].However, I want to increase the weight by using black color to make it look bulkier at the bottom this time.
Difference sizes of the blue checks on both yellow and black areas aims to balance the weight little by little from top to bottom, left and white. Shoes in algal green look special and harmony to the whole design, but would not crash the effect of the clothes.
7. Same design to [4].
The characteristic of the clothes this time is that I apply 3 different value of violet on the skirt. Also all proportion of different colors is planned to have a harmony and balance effect.
Conclusion:
This is a valuable learning to me and let me have a new concept of using and combining colors. Through all the exercises of this subject, I have found my own way to use the colors.
Besides understanding about the ways of color using of Marc by Marc Jacobs, I also start to undertand how to critize myself to look for a higher quality level of my work. For example, it is necessary to consider about what or where you want to emphasize in a design, the proportion of different positipn of colors and so on.
Finally, this subject have enhanced my sense on using and selecting colors. I become sensitive to the colors surrounding and start to critize them and try to thing the improvement.
However, the color of the left one of dark color was not good enough. Then, I try many probabilities of colors to match with the yellow flower (the pattern).
